More PATTERNS

issue 35
2011

Smalls Big Potential

Pave the way for impact by striking a balance between the small and the big

issue 34
2011

Money Goes Mobile

Switching from paper to digital systems makes financial services globally accessible (and relevant).

issue 33
2011

Gamifying the World

Bringing elements of play to routine tasks can make the activities more tolerable — even fun.

issue 32
2011

Serve the People

How consumers in China are redefining customer service—and changing everyone’s expectations.

issue 31
2011

Social Media Bolsters Big Brands

Viral video. Selective tweets. Consumer reviews. How a few corporate marketers are getting a leg up online.

issue 30
2010

Care and Repair

Strengthening bonds with the things we buy

issue 29
2010

The Millennial Inquirer

Gen Y as a springboard for change in the workplace

issue 28
2010

Quality Design for the Poor

“Poor people can’t afford cheap things.”

issue 27
2009

Shanzhai

Copycat design as an open platform for innovation

issue 26
2009

Guilty Secrets

Reframing social taboos as design opportunities

issue 25
2009

Sugar Coating Conservation

A spoonful of smart design helps the medicine of conservation go down

issue 24
2009

Not-So-Real Estate

Flexibility and rapid change in the rigid urban landscape

issue 23
2009

Behavior Change at Scale

Converting public policy into personal action

issue 22
2009

Creating Flow

Designing seamless interactions through the integration of software and hardware

issue 21
2010

Advocates In Bloom

Creating consumer connections by engaging advocates

issue 20
2009

Transparency Made Meaningful

Connecting with consumers through relevant, purposeful, and actionable transparency

issue 19
2009

Good used to be Easy

Finding new ways to navigate complexity

issue 18
2010

Beyond Corporate Social Responsibility

Moving a company from ‘bolt-on’ to ‘built-in’ social responsibility

issue 17
2009

Micro Matters

Individuals want to understand how changing their light bulbs impacts the world

issue 16
2009

The Duality of Desire

As people struggle to balance their impulsive and considered sides, design may hold the key

issue 15
2009

Redesigning Masculinity

How men are emerging from the gray zone of gender roles

issue 14
2009

Continuous Conversations

Using new media to build always-on relationships

issue 13
2009

Tipping Desire Into Action

People aspire to reach their goals, but need a little extra help

issue 12
2009

Reframing Behavior

Sustainable change requires the right mental model

issue 11
2009

Identity Play

People’s confidence with ambiguity leads to increased flirtation with multiple personalities

issue 10
2009

Know Me / Nudge Me

Trading personal information for personalized services

issue 9
2009

The Turn Towards Tangibility

To have and to hold in an economic downturn

issue 8
2009

Stories as Cultural Currency

People share stories as a way to own experiences and reveal parts of themselves to others

issue 7
2009

The Curation Cure

Turns out, you actually can have too much of a good thing

issue 6
2009

The “i” in Community

Enabling the individual enables the community.

issue 5
2009

Belt Tightening

How the recession might make for better business

issue 4
2009

The Exchange Economy

Multiplying value to drive economic growth

issue 3
2009

Brand Morsels in Down Times

Engage new brands through compelling micro-moments

issue 2
2009

Designing for Life’s Changes

Helping people navigate change can win deep loyalty

issue 1
2009

Business in Beta

Don’t wait for perfection—launch and learn