Social Media Bolsters Big Brands by Suzanne Gibbs Howard, Rachel Switzky, Jody Turner, Meija Jacobs

Who Is Ideo?

Founded in 1991, IDEO is a global innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, governments, education, healthcare, and social sectors grow and innovate.

Are You A Pattern Spotter?

Once you’ve been exposed to a few different examples, don’t be surprised if you start seeing design opportunities all around. Keep your eyes open and let us know what you find, especially if it’s the next new Pattern. We’re always looking for input.

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IDEO’s PATTERNS site was named a Webby Award Honoree for Best Copy/Writing.

Read more about the awards here.

Official Honoree 2010 Webby Awards