About

About Patterns

PATTERNS: Design Insights Emerging and Converging

When you’ve got many talented people working on many complex challenges at once, it’s often difficult for the vast amounts of knowledge generated to be shared in any meaningful or useful way.
 


PATTERNS is one of IDEO’s means to solve for that. 
 


PATTERNS are how we capture and share some of the common insights we see bubbling up across projects, as well as out and about in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO’s collective intelligence to do better work for our clients—even faster.


We’ve had the privilege of tackling some of the toughest design challenges for some of the most innovative companies around the world. And what we’ve found is that many of these challenges are shared by multiple companies across a variety of industries. These are challenges we all have the potential to solve. But we believe that can only happen when we work together. Openly and collectively. 
 


So in the spirit of collaboration, we invite you to add your voice to the discussion. 
 


What patterns have you noticed today?

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