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Message The Millennial Inquirer Gen Y as a springboard for change in the workplace Millennials, Gen Y, Echo Boomers, First Digitals — these are just a few of the names that describe the next generation to enter the workforce. Born between 1980 and 1994, Millennials are children of Baby Boomers and are just as strong in numbers. Seventy-plus million in all, they will fill the labor gap left behind by their parents. If we look at numbers alone, the imminent labor gap won’t be a problem. Ability shouldn’t be a problem either — Millennials are motivated and innovative, well educated and nimble. So why is attracting and engaging this new breed of talent such a challenge? Millennials bring a new set of expectations and sense of purpose to the workplace, but they need special attention. While salary is still a piece of the puzzle, personal growth and making a difference are just as important, especially when it comes to retention. At the end of the day, a better fit benefits both sides of the equation — setting up your company and your employees for long-term growth. Link: http://patterns.ideo.com/issue/the_millennial_inquirer/ PDF: http://patterns.ideo.com/images/uploads/pdf/patterns_vol3_millennial_FINAL.pdf